OPINION: You’ve seen it before: a business coach or funnel guru draws a beautiful diagram on a whiteboard. Boxes, arrows, traffic sources, email sequences — a flawless funnel map. But when it’s time to build? Crickets.
The Funnel Fallacy
At a recent mastermind call, someone finally said what many were thinking:
“I pay $30K a year for someone else to touch ClickFunnels.”
Another chimed in:
“Same. Haven’t logged in for two years.”
These are people teaching “funnel mastery.” Yet, they avoid the builder like the plague. Why? Because they’ve learned the hard way what most entrepreneurs eventually discover:
The gap between strategy and implementation is where dreams go to die.
You can understand funnels perfectly. You can sketch a brilliant strategy. But implementation? That’s an entirely different skill set — one that’s tedious, highly detailed, and incredibly easy to mess up.
Why Implementation Often Fails
Building a working funnel isn’t a single action. It’s a 50+ step process involving integrations, tags, automations, page logic, and more. A single misstep — a forgotten tag, a broken link, a mistimed email — can destroy your results:
Miss one automation: leads disappear.
Configure one tag wrong: sequences break.
Fail to test properly: payments go unprocessed.
This leads to stress, confusion, and lost money. And worst of all — angry prospects asking:
“Did you get my payment?”
“Why didn’t I receive the thing I bought?”
The Common Solution (and Its Cost)
Many entrepreneurs do the logical thing: delegate. They hire tech teams, funnel builders, or VAs to handle the setup. But here’s the catch:
$30,000/year to avoid tech headaches.
$2,500/month for peace of mind.
$600/week just to not think about it.
For high-revenue businesses, that’s fine. But for most entrepreneurs, that cost eats their entire margin. They’re forced to touch the tech — not because they want to, but because they must.
Three Paths to Funnel Implementation
Here are the main options for getting your funnel built:
Do It Yourself (DIY)
✅ Full control
❌ Time-consuming, technical, error-prone
Hire Experts
✅ Fast, polished results
❌ Expensive, ongoing dependency
Use a Pre-Built System
✅ Fast, affordable, scalable
✅ Allows customization without reinventing the wheel
A well-architected template or system can reduce your workload by 80–90%, letting you plug in your content instead of building everything from scratch.
How to Choose the Right Path for You
Ask yourself:
Do I have more time or money right now?
Am I comfortable troubleshooting tech?
Is this funnel central to my business growth?
Can I afford $2,000+ a month for technical help?
If the answer to most of these is “no,” a pre-built funnel system may be your best next step.
Conclusion: Close the Gap, Reclaim Your Time
There’s a growing frustration among entrepreneurs: the space between vision and execution. The gap between “what I want to build” and “what actually works.”
Funnel success isn’t just about ideas — it’s about execution. Understanding your options, planning for implementation, and choosing the right support model are critical to converting strategy into income.
Let your funnel be a launchpad — not a roadblock.
MISME Assist Asia is a reader-supported publication. To receive new posts and support our work, consider becoming a free or paid subscriber.
Share this post